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5 Simple Ways To Proactively Encourage Social Media Reviews
As we’ve covered in the past few weeks, the vast majority of internet users now expect companies to have a presence in social media. There are a number of popular social networks in the travel...
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A Visit to TripAdvisor’s #1 London Hotel & What We Can Learn From Them
This post is by guest expert Rajul Chande. As of July 2009, The Egerton House Hotel is currently the number one guest-rated London hotel on TripAdvisor. I recently met Jonathan Raggett, CEO of Red...
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Exceptional New York City Hotel Service: Interview with Adele Gutman of HKHotels
Our recent article about TripAdvisor’s top London hotel got me excited.What additional hotel marketing and management lessons could we learn from other top guest-rated hotels? I’m going to start a...
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Would you pay TripAdvisor $300 a year to list your phone & website?
As Micheal pointed out, TripAdvisor has recently floated the idea of charging hotel owners $500 to list their website & phone number on the reviews page. When I took this survey, the listed price...
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Interview with an Irish Hotelier that consistently receives rave reviews online
Today we’re going to talk with Micheal Rosney, and discover how the Killeen House Hotel consistently receives excellent reviews from their guests online…and how they received the TripAdvisor Travelers’...
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TripAdvisor’s Facebook popup is a little pushy, but I “like” it
While browsing TripAdvisor today, I came across this popup window encouraging me to “like” their Facebook page: I like the way this is worded: “Did TripAdvisor help you today?” It seems this approach...
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How to maintain interest in your hotel after opening (Advice from Tuncel Toprak)
It’s one thing to get media attention when opening, but quite another to keep people coming back after that. But Tuncel Toprak, owner/manager of the Witt Instanbul Suites seems to have done it very...
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The story behind how Diego Sartori helped citizenM Hotels increase Facebook...
Over the past month I’ve been working with Diego Sartori to understand how the strategy he helped build at citizenM Hotels helped them: Increase Facebook followers by over 400% in the past year Double...
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